The reasons for building an email list are many however in this article I want to highlight 4 main ones you may have not fully considered. You will fax number list agree with me that the Internet has made it easier for businesses to market their products and services, as well as get customers to purchase from the convenience of their own homes with a few clicks of the computer fax number list mouse. One online marketing strategy responsible for most of this is email marketing. In order for email marketing to be successful, a business fax number list owner needs an email list. Here are the 4 more reasons to build an email list and boost your email marketing. First, through email list building businesses can keep in touch with customers as well as potential customers. They can inform them of fax number list what is going on with the business and any developments in the product or service that they offer. This may be done with the end goal of getting customers to purchase the new version of the product that they fax number list purchased in the past or to upgrade to the new version. It may also be done to encourage those who have not yet made any purchase to do so. In order for this to fax number list be effective, there must be an email list to send a newsletter or an ezine. Second, in case potential customers are not yet ready to make the purchase at that moment then simply because they are on the fax number list means there is opportunity for them to do so eventually. The purpose of communicating with them may be to present the more appealing aspects of the product or service or to ask them what they think needs to be improved for fax number list them to purchase the product. The good thing about a regular email in the form of a newsletter is that the potential customer will not feel pressured to fax number list make an immediate purchase.