Report: Facebooks Instant Articles Faster Than AMP, Both Formats Boost User Engagement
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Apple distributes content through the Apple News app, available on iOS devices such as the iPhone and iPad in the US, UK and Australia. Facebook Instant Articles, meanwhile, provide Facebook app users with instant-loading articles. Articles claim to load ten times faster than natively, with 70% of users less likely to abandon the article.
Load speed is incredibly important for any blog, and Instant Articles can load up to 10x faster than mobile web articles. As mentioned a little earlier, the super-fast load speed or instant articles leads to 70% less abandonment and 20% more clicks.
AMP framework is developed to accelerate HTML web pages for mobile content. If your business uses HTML based web pages for mobile, AMP will permit you to cache and pre-render your content faster than the current caching provided by Google in the search results. Your static content will be displayed locally to the user a lot faster thanks to a pre-rendered version cached and indexed by Google. AMP HTML is the new method to make mobile web pages load instantly. Because the AMP HTML is built on numerous existing technologies and does not need a template-based system, you will be able to populate it with your own content, offer a better user experience, integrate your own way of advertising, and your customized business model. All is permitted in this technical architecture created especially for speed and performance optimization.
Facebook has been particularly concerned with optimizing performance on Android (which has a global market share of nearly 90%), since international readers on slower connections consume up to 40% more Instant Articles than mobile web articles. The claim that Instant Articles load 10 times faster than standard mobile web pages and result in more engagement is an enticing offer to publishers. As mentioned earlier, Facebook is also the top referrer for news. In short, if a substantial amount of your traffic comes from Facebook, you should look into Instant Articles.
The AMP version of a product page, blog post, or landing page is meant to load instantly on mobile. It may also appear differently or in a card form in the mobile SERP. The AMP lightning bolt symbol associated with a result lets users know that that particular page will load faster than other non-AMP pages around it.
Facebook is continuously developing its platform and features to provide a better experience for both users and creators. Today, we are going to set up instant articles using the latest creator studio interface. 153554b96e
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